Strategic Fit

360 ONE Asset (formerly IIFL Wealth & Asset Management) has announced the acquisition of a 50% stake in a premium mixed-use development project in Pune from Brookfield Asset Management.

This move underscores 360 ONE’s growing focus on real estate investment as an alternative asset class, especially in fast-growing urban hubs like Pune. With demand for Grade A office spaces, retail, and integrated residential-commercial projects continuing to rise, the acquisition strengthens the firm’s position in the alternative investment and real estate asset management space.

For Brookfield, the partial exit reflects a portfolio monetization strategy, freeing up capital for other large-scale infrastructure and real estate projects in India.

Deal Structure

• 360 ONE Asset will acquire a 50% ownership stake in the Pune mixed-use project.

  
  

• The transaction is valued at approximately ₹2,400 crore.

  
  

• Brookfield will retain the remaining stake, implying a joint ownership and co-development structure going forward.

  
  

• The project is expected to include commercial offices, retail complexes, and premium residential units.

Competitive Landscape

India’s real estate market, especially in tier-1 cities like Pune, has attracted global and domestic asset managers due to a surge in demand for urban commercial spaces and high-end residential offerings.

With this acquisition, 360 ONE Asset joins a growing list of Indian asset managers entering direct real estate exposure, a space traditionally dominated by foreign institutional players like Brookfield, Blackstone, and GIC.

The move aligns with 360 ONE’s strategy of offering diversified alternative assets to its clients, competing with peers such as Edelweiss Alternatives and Kotak Investment Managers.

Market Reaction

Analysts believe the deal demonstrates increasing confidence in India’s urban real estate cycle, which has shown strong post-pandemic recovery. Pune, being a tech and services hub, continues to witness demand for grade-A offices and integrated townships.

While the transaction signals growth opportunities, success will depend on timely project execution, absorption rates, and overall real estate market stability.

Final Word

360 ONE Asset’s ₹2,400 crore acquisition of a 50% stake from Brookfield in a Pune mixed-use project marks a landmark deal in India’s alternative asset management and real estate sector.

It reflects both the growing appetite of Indian asset managers for hard assets and the continued global investor interest in India’s urban growth story. The co-ownership structure between 360 ONE and Brookfield ensures deep expertise in project execution, making this a potentially high-impact development for Pune’s real estate landscape.