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Royal Enfield Partners with Flipkart to Launch Online Sales of 350cc Motorcycles from September 22
20 September 2025
Royal Enfield Goes Digital with Flipkart
In a landmark move for India’s two-wheeler industry, Royal Enfield has partnered with Flipkart to offer its entire 350cc range through online sales. The rollout begins on September 22, 2025, across five cities Bengaluru, Gurugram, Kolkata, Lucknow, and Mumbai.
The models available on Flipkart include:
Bullet 350
Classic 350
Hunter 350
Goan Classic 350
Meteor 350
Customers who purchase through Flipkart will also receive full GST benefits, while delivery and service support will continue through Royal Enfield’s extensive authorised dealer network.
Why This Partnership Matters
For Royal Enfield, this marks a significant digital pivot in motorcycle retail. By leveraging Flipkart’s platform, the brand is targeting urban millennials and younger riders who increasingly prefer online-first shopping experiences.
For parent company Eicher Motors, the tie-up reflects its intent to strengthen direct-to-consumer channels, reduce friction in the purchase journey, and stay ahead in a highly competitive mid-segment motorcycle market, where Harley-Davidson–Hero, Bajaj–Triumph, and Honda are rapidly expanding.
Company’s Take
B. Govindarajan, CEO of Royal Enfield and MD of Eicher Motors, explained:
“Royal Enfield has always aimed to make the pure motorcycling experience accessible to more riders. By partnering with Flipkart, we are enabling customers to explore and buy their motorcycles online in a simple and convenient way. While the buying journey is going digital, the delivery and after-sales will remain through our trusted dealer network to ensure a seamless experience.”
Market Impact & Industry Outlook
The 350cc+ motorcycle segment is seeing intense competition, with global and domestic brands ramping up presence in India. Royal Enfield’s e-commerce experiment could boost reach in Tier-1 and Tier-2 cities, where comfort with online vehicle purchases is growing.
Industry analysts view this as a pilot initiative that could be scaled nationwide if successful, potentially reshaping traditional two-wheeler retail in India. If adopted widely, the move could set a precedent for other automakers to follow suit in digital-first sales models.
Final Word
Royal Enfield’s tie-up with Flipkart is more than a convenience move it represents a structural digital shift in India’s automotive retail landscape. By blending its strong brand equity with Flipkart’s digital reach, Royal Enfield is positioning itself to ride the wave of India’s growing online purchase behavior and redefine how motorcycles are bought in the country.
