_edited.png)
Groww and Zerodha Fund Houses Report Nearly Threefold Growth in Assets Under Management
Groww Asset Management Company (AMC) and Zerodha Fund House recorded strong growth in assets under management (AUM) over the past year, driven by increasing investor participation in passive and direct mutual fund products. Digital investment platforms such as Groww, Zerodha, Angel One, Paytm, and PhonePe continue to attract a large share of new SIP investors, accelerating the shift toward digital investing.
By Finblage Editorial Desk
12:30 am
5 June 2026
Groww AMC and Zerodha Fund House have emerged as some of the fastest-growing mutual fund players in India, posting nearly threefold growth in assets under management (AUM) over the last year as digital investment platforms continue to attract new investors into equity markets.
Groww AMC's AUM increased to approximately ₹4,730 crore, nearly tripling from its level a year earlier. Zerodha Fund House also reported strong expansion, with its AUM rising about 2.6 times year-on-year to ₹13,133 crore. The growth has been largely driven by investor interest in passive investment products, including index funds and exchange-traded funds (ETFs).
The rapid expansion reflects a broader trend in India's mutual fund industry, where fintech-led investment platforms are increasingly competing with traditional distributors and wealth management firms. Platforms such as Groww, Zerodha, Angel One, Paytm, and PhonePe have been adding a significant number of new Systematic Investment Plan (SIP) accounts, helping bring first-time investors into the capital markets.
Industry participants attribute the growth to the simplicity of digital onboarding, lower distribution costs, investor preference for direct plans, and rising awareness of passive investing. Many younger investors are opting for index-based products due to their lower expense ratios and transparent investment strategies.
The growth in direct and passive fund offerings has enabled newer AMCs such as Groww and Zerodha Fund House to build scale rapidly despite competing against established mutual fund players with significantly larger distribution networks. Their digital-first approach has helped capture a growing segment of retail investors who prefer app-based investing and self-directed portfolio management.
The trend also highlights the increasing influence of fintech platforms on India's investment landscape. As retail participation in equities continues to expand, digital platforms are expected to play a key role in driving mutual fund penetration and long-term wealth creation among new investors.
Sources & Disclaimer
This article is compiled from publicly available information, including company disclosures, stock exchange filings, regulatory announcements, and reports from global and domestic financial publications. The content has been editorially reviewed and enhanced by the Finblage Editorial Desk for clarity and investor awareness purposes only.
All information provided on Finblage is strictly for educational and informational use and should not be considered as financial, investment, legal, or professional advice. Readers are advised to conduct their own independent research and consult a certified financial advisor before making any investment decisions. Finblage shall not be held responsible for any losses arising from the use of information published on this website.
Premium Edition
Sector > FMCG
Pricing Power on Trial : India's FMCG Majors Reach for the Lever Again in Q2 FY27
India’s FMCG sector is entering another pricing cycle as crude and palm-oil inflation pressures margins. Major players are opting for calibrated price hikes and shrinkflation to protect affordability while recovering costs. Despite these pressures, Q1 FY27 delivered resilient, volume-led growth, indicating healthy underlying demand.
11 August 2026
